Module #5

This video influences our Limbic and Neocortex brains. Limbic – because it is a pleasure for us to see all these famous people in the video. And Neocortex – because we listen to the message of the actors, think about their “advice” and then we read the web site addresses (and will probably register).


BANDWAGON – There are lots of people involved in the video and in the end they all say that they will vote. It makes us want to be in the group and it persuades us to vote.

RHETORICAL QUESTIONS – The main question of the commercial is like “Do you care about our future?” It makes us to think about the answer, which brings to the result that we need to vote.

FEAR – When we watch this video we understand that if we do not vote it will NEGATIVELY influence our future: education, economy etc. and it makes us feel the fear and vote.

TESTIMONIAL - All “participants” of the video are famous and respected people and of course we will trust them and will be sure that voting is important.

DENIAL – Even the name of this video is “Do NOT vote”, though its aim is to make people vote. While saying “don’t vote” they manage to explain that it is better to vote.

HUMOR – This video is not funny, but it has humor, especially in the last few seconds.